PaperChai
Turning existing business information into booking-ready websites
PaperChai creates one-page websites from sources such as Google Maps, visiting cards, documents and existing profiles — so small businesses do not start from a blank template.
01 — Product summary
A founder-built case study, not a pitch deck
Role
Founder and Full-Stack Developer
Product
AI website and booking platform
Market
India-first
Audience
Small businesses and solo professionals
Status
In active development
Website
paperchaiapp.com02 — Problem
Small businesses are online, but their information is scattered
Many businesses depend on Google Maps, Instagram and WhatsApp but do not have one clear place showing services, reviews, location, contact information and bookings.
Information scattered across platforms
Services live on WhatsApp, reviews on Google, photos on Instagram — with no single place customers can trust.
Website builders begin with a blank page
Most tools ask owners to write copy, pick layouts and invent structure from scratch. That is the wrong starting point.
Customers cannot easily discover or book
Without a clear site, people struggle to find services, hours, location and a simple way to book or enquire.
03 — Solution
Start with what the business already has
PaperChai imports existing information, structures it into a business profile, generates a one-page site, then layers booking and contact actions on top.
- 1
Select a source
- 2
Import existing information
- 3
Review extracted details
- 4
Generate the website
- 5
Add booking settings
- 6
Publish and share
- 1
Select a source
- 2
Import existing information
- 3
Review extracted details
- 4
Generate the website
- 5
Add booking settings
- 6
Publish and share
04 — Source inputs
Import from the places businesses already live
Google Business is the primary launch source. Other inputs are supported or planned — social OAuth integrations are labelled when they are not publicly available yet.
Google Business
Primary launch source
Visiting card
Image upload
Brochure or PDF
Document import
Existing website
URL import
Social profile
Coming soon
Resume or CV
Document import
Manual brief
Guided form
05 — Generated website
One profile, multiple website designs
A structured business profile can power different one-page templates while keeping the same services, reviews, hours and booking settings.
Site sections
- Hero
- About
- Services
- Reviews
- Gallery
- Opening hours
- Map
- Booking
One structured business profile can power multiple website designs.
06 — Features
Built for outcomes, not website-builder jargon
AI-assisted content generation
Turn imported business facts into clear website copy and structure — then let the owner review every line.
Review before publishing
Nothing goes live until the owner checks services, photos, hours and contact details.
Edit and republish
Update the site after launch and republish to the same URL without breaking the public link.
Booking and scheduling
Email booking, WhatsApp booking, calendar embeds and native slot scheduling from one profile.
Subdomain and custom domains
Ship on a PaperChai wildcard subdomain first, then attach an owner custom domain when ready.
WhatsApp and enquiry actions
Put the conversation where Indian businesses already work — WhatsApp, email and booking requests.
07 — Booking workflow
Visitor and owner sides of the same loop
Visitor experience
- Choose service
- Select date and time
- Enter contact details
- Submit request or continue through WhatsApp
Owner experience
- Set services and availability
- Review upcoming bookings
- Confirm, reschedule or cancel
- Export booking information
08 — Technical architecture
From source to published site
Sources
Import & extraction
Structured profile
AI composition
Website renderer
Published site
Booking & dashboard
Engineering considerations
- Shared structured data model
- Safe AI-generated content
- OAuth state and token handling
- Postgres persistence
- Stable slugs during editing
- Wildcard domain routing
- Custom-domain verification
- Native-slot conflict prevention
- Serverless-compatible email and booking flows
09 — My contribution
What I built as founder and engineer
I own the product end to end — from positioning and onboarding to architecture, publishing and production setup.
- Product ideation and positioning
- UX flow and onboarding
- Full-stack architecture
- Source-import implementation
- AI generation pipeline
- Authentication and database design
- Booking system
- Publishing and custom domains
- Subscription and plan architecture
- Deployment and production setup
10 — Key challenges
The hard parts that shaped the product
Converting different sources into one format
Google Maps, resumes, social profiles and business documents all arrive with different structures. PaperChai normalises them into one reusable website-data format so templates and booking can share the same profile.
Editing without breaking the published website
Owners need to update and republish while keeping the same slug and public URL. Publishing had to treat identity as stable and content as replaceable.
Turning a generated page into a useful business tool
A pretty AI page is not enough. Booking, WhatsApp, services, maps and contact actions are what make the product valuable for real small businesses.
11 — Current status
What is built, and what comes next
Available or substantially built
- Website generation
- Multiple source inputs
- Review step
- Post-publish editing
- Subdomain publishing
- Custom-domain owner flow
- Email and WhatsApp booking
- Calendar integration
- Native scheduling
- Booking dashboard
Next focus
- Razorpay production billing
- Production testing
- Google Business import refinement
- Onboarding simplification
- Customer validation
- Analytics
- Selected social integrations
12 — Learnings
What building PaperChai has taught me
- 1
Product focus matters more than feature count
- 2
Imported data must always be reviewed
- 3
Stable publishing architecture is essential
- 4
Small businesses care about outcomes, not website-builder terminology
- 5
Booking and enquiries create clearer value than design alone
- 6
User validation should decide which integrations are built next
PaperChai is being built to help small businesses launch without starting from zero.
Built by Somanath Khadanga